Sustainable stationery brand VENT for Change is hoping to raise the brand’s social profile by collaborating with v-logger Zoella – who has over 10m Instagram followers – in a campaign with Etsy, which runs from August 12 until the end of November.
The focus will be a limited edition, gift-led A5 lined notebook and plain paper sketchbook, featuring summery coral and blue tones, which are based on the company’s award winning Ideas Collection. The covers are made from 100% recycled material.
“As a young business, working alongside such a well known v-logger and social media influencer is a significant leg-up in terms of highlighting our social media profile,” commented Evan Lewis, founder of VENT for Change. “We hope this in turn will create more brand recognition when customers shop in store with our network.”
The limited edition range is exclusively available via the VENTforChange Etsy.co.uk web shop.
