This ad will be closed automatically in X seconds.

Social Media ‘Buzz’ For Kawaii Kuties

Posh Paws has launched a heavyweight influencer and social media marketing campaign aiming to get the Kawaii Kuties soft and squishy plush collection before at least six million users throughout September.

Already a favourite pick-up product in gift and greetings stores, the aim is to create a lot of buzz for the brand with fun, engaging content that will capture the attention of consumers.

Partnering with popular teen and family influencers such as Rhia, Jake Sweet, Connor Kern, Family Fizz, and Aliyah x Elia, with a combined following of over 33.5million, Posh Paws’ Kawaii Kuties will be promoted across TikTok and Instagram to millions of users, bringing the brand to life and reaching tween, teen and adult audiences.

Above: Family Fizz is one of the influencers working with Posh Paws
Above: Family Fizz is one of the influencers working with Posh Paws

“We’re really excited to be launching this summer marketing campaign and cannot wait to see how consumers react and engage with our plush across the leading social media platforms,” said brand and marketing director Lauren Shipman.

“We have teamed up with excellent content creators who are perfect for the brand and have really brought it to life,” states Lauren. “With the growing popularity of Kawaii products, we’ve seen significant consumers sales with those that have already launched the Kawaii product in store and have plenty of new and exciting developments coming through for AW24 and beyond.”

The animals in the Kawaii Kuties Series 1 and 2 ranges include Suki The Lucky Cat, Yukio The Shibu Inu Dog, Emiko The Panda, Patto The Penguin, Kaida The Dinosaur, Kai The Axolotl, and Luna The Unicorn, which each come as 9.5” plushies and 4.5” soft and squishy plush bag clips.

Posh Paws has also developed a range of Sushi Kuties and Fruity Kuties plush gifts that combine the Kawaii animals with popular foodie costumes which can be removed and mix ’n’ matched to build the collectability.

Above: Soft and squishy Kawaii Kuties delights from Posh Paws.

MORE NEWS
PGHBarometer
 
Now in its 19th year, PG&H’s unique, annual survey delves into the trials, tribulations and triumphs of independent gift retail, with environmental matters high on the agenda for gift retailers...
1
 
The conference will be taking place at London’s Royal Geographical Society on 5 November...
2-The Benevolent Society-15
 
Financial assistance is available for gift industry folk to include retailers, suppliers, reps and agents as well as those starting out or progressing their career journey...
4
 
The company will be unveiling a brand new range of seasonal free-standing display units, (FSDUs), tailored to key seasonal events...
3
 
Boots, Dunelm, Lululemon, Matalan, MINISO and Poundland are among the new retailers participating...
GreatsJeyes
 
“What an honour”, “very thrilled”, “beyond delighted” and “a fantastic achievement” were among the many comments that are still pouring in from Greats finalists...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.