Ahead of Spring Fair’s 75th anniversary, Spring and Autumn Fair has announced a new chapter in its exclusive partnership with Faire, the world’s largest global wholesale marketplace. The expanded partnership coincides with Spring Fair’s 75th anniversary celebration in 2025, setting a bold vision for the future of retail.
The renewed collaboration will provide UK independent retailers with year-round support, bridging the online and offline wholesale experience to help them trade smarter and faster.
Building on the success of their 2024 partnership, Spring Fair and Faire will empower up to 20,000 independent retailers with seamless access to brands both in person and online. Retailers will benefit from a 12-month collaboration that allows them to source products, discover new brands, and manage orders year-round and not just during the physical trade show.
New for 2025:
- Always-on access: Retailers and brands will now have year-round opportunities to connect and trade via Spring Fair and Faire, reflecting the 24/7 nature of modern retail.
- Exclusive incentives: Retailers attending the show will have access to exclusive discounts and benefits, including 50% off first orders (up to £100) for new Faire users, and free shipping on orders placed at the show with the code SPRINGFAIR, addressing the top pain point for retailers buying at trade events.
- More visibility and education: Faire will have an expanded presence at Spring Fair, with a dedicated stand for brands and retailers to browse products, connect with the Faire team, and learn how to maximise the benefits of this hybrid wholesale model. In 2025, Faire will also take to the MasterClass stage to deliver expert sessions for retailers, offering insights and guidance on industry trends.
“Retail never stops – and neither should the tools that support it,” states Charlotte Broadbent, UK general manager at Faire. “By extending our partnership with Spring Fair we’re giving independent retailers the best of both worlds. They can discover, connect and place orders online all year round, while still experiencing the magic of seeing, touching, and feeling products in person. As we mark Spring Fair’s 75th anniversary, this partnership reflects our shared vision for a more modern, connected retail industry.”
Over 200 brands are currently part of the Spring Fair collection on Faire.com, giving them more visibility to Faire’s growing global network. The joint effort has driven increased customer engagement and strengthened relationships between brands and retailers.
“This partnership has already delivered strong results for brands and retailers alike,” states Jackson Szabo, portfolio director at Hyve Group (organisers of Spring Fair). “By extending it into 2025, we’re doubling down on the power of hybrid trading. Our exhibitors get more visibility online, while retailers can streamline their buying processes with the support of Faire’s marketplace. Together, we’re creating a more connected and future-proofed industry.”
The partnership underscores the evolving nature of the retail sector, where brands and buyers seek a blend of in-person discovery and the efficiency of digital trade. With Faire’s exclusive offers, Masterclass sessions, and online collection of brands, independent retailers are better equipped to navigate an increasingly competitive market.
Spring Fair takes place from 2-5th February 2025 at the NEC, with retailers and exhibitors able to access exclusive offers and connect with Faire before, during, and after the show, ensuring that the value of the trade event extends beyond its four-day schedule.
Visit www.springfair.com
