For gift industry folk eager to get the inside track on trends intel, Spring Fair (2-5 February, 2025) has partnered with leading trend agency BDA London and their smart forecasting service Trendhub to deliver the key trends in homewares, festive celebrations and outdoor living for AW25/26 and SS26.
Two trends presentations will take place on the Inspiring Retail Stage in Hall 2. At 4.15pm on Monday 3 February, Terrie Isaac, head of creative at BDA London will be delivering AW25/26 Homeware & Festive Celebrations Trends: From Modern Modular to Raw Minimal. Terri highlights that it’s a season of many contrasts, “both minimal and plentiful” with lots of attention to raw crafting and print layering.
On Tuesday 4 February at 10.30am, Terri will also present SS26 Homeware and Outdoor Living Trends: Evolving Households: Balancing acts and Waste-Nots, assessing the evolving needs of global households and the importance of discarded materials, resulting in reworked classics.
“Home and lifestyle categories are rapidly evolving, with consumers not only spending money on but actively seeking ways to enhance their living spaces,” she states. “There’s a strong desire for products that balance self-expression, aesthetics, and functionality. Consumers want durable, high-ticket items that offer longevity, yet they also seek the flexibility to refresh their spaces more frequently with decor and textiles that can easily align with changing moods, trends, and seasons. As consumer lifestyles and living spaces constantly shift, it’s essential for retailers to stay ahead of these changes. The tools we provide enable retailers to make agile, informed decisions by offering insights into key seasonal design elements – such as must-have colours, fabrics, and key product items – that align with evolving consumer needs. This allows them to deliver products that not only meet consumer expectations but also address the challenges of a dynamic market.”
Continues Terri: “In our sessions at Spring Fair, we’ll be sharing an overview of the key themes from our AW25/26 and SS26 homeware trendbooks, and providing a glimpse into our forecasting process. The overarching notion of duality flows through our themes, featuring the opposing ideas of joyful experimentation and functionality, and augmented traditionalism and earthen materialism. As we explore our themes, we’ll reveal threads that run throughout the two seasons, including playful expressionism, comforting nostalgia, transformative traditionalist and raw materiality.”
Other keynote speakers at the show include designer Laurence Llewelyn-Bowen, legendary fashion designer Jeff Banks and entrepreneur Theo Paphitis, as well as Kate Hardcastle MBE, Kantar; Deliveroo, and Canva. Visit Spring Fair Stage Programme | Topics at the heart of retail for the full schedule.
For more information about Spring Fair and the 75th-anniversary celebrations, visit www.springfair.com. To register visit www.springfair.com/visitor-registration.
Visit www.bdalondon.com/trendhubldn for more information on Trendhub.
Top: Immersion, among the Trendhub themes for AW 25/26.
