The British Museum’s Alice’s Adventures in Wonderland licensed Christmas gift promotion, which appeared in Sainsbury’s for 12 weeks from October to December 2018, was hailed as a success by the Museum.
The collection was designed and produced by BB Designs which arranged its placement into Sainsbury’s. The gift range saw excellent sales in the supermarket across some 227 locations, with a wide appeal to gift buyers of all ages as well as lovers of stylish, unusual stationery, accessories and homeware.
The collection was illustrated with classic images taken from the British Museum’s collection of proof illustrations to Lewis Carroll’s Alice’s Adventures in Wonderland: wood-engraving prints of works by the book’s illustrator Sir John Tenniel.
“For our very first promotion in a major supermarket, and one that took place in the run-up to Christmas, a gift selection was the ideal offering, and Alice in Wonderland was the perfect theme,” commented Craig Bendle, manager of merchandise licensing at the British Museum. “We’re delighted with the result and grateful to BB Designs for designing these items and helping us to bring them to one of the UK’s leading retail names.”
In fact, the Alice’s Adventures in Wonderland collection has been so successful that it has inspired the development of another range which will be made available later this year. it will be based on works, housed in the British Museum, by the Japanese artist Katsushika Hokusai, whose print The Great Wave is among the most iconic images in history.
Top: The British Museum’s Alice’s Adventures in Wonderland licensed tea cup planter.
