The Pure brand will sit alongside Moda to create Moda x Pure, with the m

An impressive line-up of speakers will be taking to the stage

Pure London x JATC unveil the theme for their debut combined show

“This is a landmark development in the history of these two fashion shows driven

Visitors will discover curated spaces for Premium womenswear, Purely Sustainable, Pure Edge, Pure Body

The three key pillars highlighted at last week’s show were international; sustainability; and trend-led, inspiri

As well as British and international fashion brands, there will also be trend presentations, exp

The show, celebrating its 21st anniversary, will take place at London’s Olympia West from 17

The iconic fashion designer will give the keynote address on the first day of