What’s the biggest jewellery trend for Autumn/Winter
“The curated ear, which follows the trend for ear piercing studios.”
How would you describe the trend?
“It’s about having multiple piercings in one ear.”
How has Scream Pretty embraced this new ear fashion?
“We’ve created sets of huggie hoops which follow the trend for dainty, stylish, boho jewellery. We’re also offering teeny, tiny studs that include opals, black onyx and crystals.”
Is there anything else that’s currently trending for ears?
“Yes, ear stacks, which are going to be massive this season. They do away with painful ear piercing. To address the trend, we’ve created ear cuffs.”
Are you bringing our any ranges that reflect the current rainbow trend?
“Definitely! Rainbow is a huge trend which is to stay so we will be growing our collection. Fashionwise, rainbow jewellery works well with colour blocking.”
Top: Scream Pretty’s rainbow gems symbolise inclusivity.
