This ad will be closed automatically in X seconds.

Tatty Devine’s Moomin Collection Launches

The collaboration between iconic London-based jewellery designers Tatty Devine and Scandi brand, Moomin Characters, went into shops at the end of last week (October 17), with a capsule collection launching both in store and online.

Rosie Wolfenden MBE and Harriet Vine MBE, the founders of Tatty Devine, commented: “There is a natural synergy in the underlying messages of friendship and love that flow through both of our creations. We can’t wait to reveal this collection to a whole new generation of Tatty Devine and Moomins fans, and can’t wait to wear it ourselves!”

The collection – which includes necklaces, earrings, and brooches – features characters and design elements taken from the world of Moominvalley, created by Finnish artist and illustrator Tove Jansson in the 1940s.

Moomintroll, Snorkmaiden, Little My and other favourites have been immortalised in Tatty Devine’s signature glossy laser cut, layered acrylic jewellery, featuring delicate floral motifs, hand-penned by Tove, and digitally printed to appear as though they’ve jumped from the pages of a well-thumbed Moomins book.

“Moomin and Tatty Devine share a significant fan base of cool, young women who love the bright and the bold, and who cherish craft, design and creative integrity,” comments Sophia Jansson, creative director of Moomin Characters and niece of Tove Jansson. “I know that Tove, who was herself both an artist and a businesswoman, would greatly admire what Harriet and Rosie have achieved while staying totally true to their own vision.”

A celebratory event at Tatty Devine’s Seven Dials store will be held this Saturday (October 26), when celebrity nail artist Lee Moore will be in-store giving fans Moomin manicures.

 

Top: A necklace from the new Moomin jewellery collection from Tatty Devine which launched last Friday.

MORE NEWS
HomeGift
 
Visitor registration is open now...
KateWinch_GiftAwards
 
Candlelight’s head of sales, Kate Winch, says that the company, “sponsors The Greats each year because we truly value the independent retailers who are the backbone of our industry”...
Amore.
 
Co-owner Pete Whiteman looks backwards and forwards over the past decade...
Dunelm
 
“We remain very mindful of the wider backdrop and the impact of increased uncertainty on customer sentiment”...
Shoplifter
 
The vast majority of incidents occurred during opening hours, with thefts ranging from opportunistic to organised...
GA_SF
 
The Gift Awards are a reminder of what makes this industry so special, says Soraya Gadelrab, event director of Spring & Autumn Fair, who tells GiftsandHome.net why Spring Fair and Autumn Fair are once again supporting the Awards as headline sponsors...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.