Frankfurt trade fair Tendence, which closed on July 1, has launched Conzoom Solutions, a new digital content platform aimed at high street retailers, online shops and multichannel providers across Europe. The new website is dedicated to a diverse range of products and services for the retailers, including studies, trend presentations, workshops and guidelines for point of sale.
“Conzoom Solutions is a cross-trade fair platform created by Messe Frankfurt which covers the entire consumer goods sector – both in terms of content and our portfolio of national and international trade fairs. We are offering German and European retailers in the consumer goods sector a pathway to secure a knowledge advantage, benefit from best practices and actively invite customers to linger and buy,” explains Stephan Kurzawski, Board of Management of Messe Frankfurt Exhibitions.
Nicolette Naumann, vice president of Ambiente continues: “Consumers are seeking information and purchasing goods in new ways. More than ever, retailers are being challenged to inspire their customers, think creatively, rethink old ideas and develop new strategies. That’s why Conzoom Solutions is the right step in the right direction for our customers and the whole industry.”
The new website, which was showcased at Tendence, has four sections: Fairs, Knowledge, Learning and Point of Sale. Visit www.conzoom.solutions
Tendence has also launched Nextrade –the pilot version of a new digital ordering and data management system for suppliers and retailers. The site extends the influence of Messe Frankfurt’s trade fairs (including Tendence and Ambiente) allowing retailers’ orders to be placed at any time of day or night, 365 days a year.
Visit https://nextrade.market/ and www.tendence.messefrankfurt.com
Top: Tendence took place in Frankfurt from June 29-July 1.
