This week, Tesco kicked off a special cross category Roald Dahl initiative with cross category tables taking up residence in 80 Tesco super stores, sitting in the retailer’s home dining area.
The special tables include 11 Creative Tops homeware skus, books and Mr Kipling cake packs including an on-pack promotion.
The available Creative Tops skus include mugs, water bottles, swirly straw cups and a melamine tray.
The Mr Kipling range includes four nationwide skus, plus two James and the Giant Peach skus – James’ Peaches & Cream Slices and James’ Peach Fancies – which are exclusive to Tesco.
Top: The Roald Dahl cross category selection at Tesco super stores.
