With Barbie arguably this year’s biggest grossing movie, giftware companies that have brought out Barbie related product include The English Soap Company which has partnered with Mattel to create a collection of gift-led, fun, positive soaps.
“Whether someone is reigniting childhood memories, gifting positivity or sparking the imagination of a young person, these soaps have been created to make people smile,” comments business development manager Ailsa Cunningham.
The collaboration with Barbie features eight soaps with positive graphics, with fragrances including Matcha Iced Tea, Vanilla Peach and Lemonade Fizz. “The scents embody the playful nature of Barbie allowing people to take on the day feeling fresh and focused on the good,” adds Ailsa.
Hunter Price International too, has revealed its latest portfolio expansion, securing a new partnership with Mattel and Barbie. The company’s Home & Lifestyle division will be creating fashion fun for fans of the brand through key product categories which include home and gifting, hair accessories and reusable bags.
“When it comes to licenses, it really doesn’t get much bigger than Barbie!” states Hunter Price’s home and lifestyle sales director Allana Holmes. “We’re developing products with purpose, in categories where we truly believe we add value to the market, with our hair accessories and reusable bags portfolio a testament to this,” points out Allana.
To read the full Licensed Giftware article in Progressive Gifts & Home’s September issue, turn to pages 67-69.
Top: The range of Barbie hair accessories from Hunter Price International.
