Over the Christmas period The Fragrance House team were busy moving the company’s UK production facilities to an additional site in Letchworth, Hertfordshire. “This is not a short term 10 year lease to bridge a gap, but a long term £2 million purchase, demonstrating our faith in our future,” says the company’s ceo David Brown.
The new site provides 10,000 square feet of additional space, with both offices to accommodate the growing team plus production facilities for the many brands under The Fragrance House umbrella.
A short distance from the Potters Crouch existing site in Hemel Hempstead Road, St Albans, which will be retained, the new premises is an additional resource to cater for the vast expansion of the business. The current site in Ipswich, which houses the production for Waxkind and Betty Hula brands, will also remain.
“We needed to expand production for efficiency while ensuring we have the facilities for the rapid growth of the business,” explains ceo David Brown. “We are bursting at the seams at the original Potters Crouch site, which we will be keeping for the foreseeable future to run alongside the new premises.”
He continues: “The investment in production technology means that we can also save money without compromising on the quality. In turn, we are able to keep attractive price points and, in some cases, reduce the cost to our retailers. I am excited at what is coming for The Fragrance House. The new site ensures we can deal with the planned expansion and continue to supply a first-class service to our retailers, keeping our Made In Britain promise.”
Adds David: “The new building, which will now be known as The Fragrance House, gives us a home for the future.”
Contact details and telephone numbers will remain the same for customers. E: enquries@tfhltd.co.uk or tel: 01727 836454
Top: David Brown, ceo of The Fragrance House, is shown on the company’s stand at last year’s Home & Gift show in Harrogate.
