The License This! competition – which helps entrepreneurial brand owners to break into the $271 billion global licensing industry – has confirmed that the Giftware Association’s Sarah Ward, and Victor Caddy, director, trade mark & design partner, at License This! sponsor Wynne-Jones IP, will be joining the judging panel.
The competition features two award categories – Character & Animation and Brand & Design– with no limit to the number of brands who enter. Six finalists will be chosen at the judging day on September 5 to pitch against one another live at BLE, which takes place between October 1-3 at ExCeL.
The application form can be found at https://exhibit.brandlicensing.eu/License-This
“What started as a bit of a blue sky idea a few years ago has turned into a highly respected and genuinely valuable showcase for new licensing talent,” commented LIMA UK managing director and License This! chair Kelvyn Gardner.
“We’ve seen winners and runners-up from previous years get picked up by agencies to represent them, and the programmes built are themselves now winning excellent sales and also licensing awards. As this news spreads, I expect the breadth and standard of entries to continue to build in quality, and I’m excited to be part of the 2019 contest. Don’t miss the live final at BLE 2019, it’s going to be great!”
The two winners will receive a free exhibition stand at BLE 2020, one year’s LIMA membership, PR support and advice from a panel of industry experts. Previous entrants – both winners and finalists – have successfully signed lucrative agent and licensing deals off the back of the competition.
Top: Six License This! finalists will pitch against each at Brand Licensing Europe (BLE) in October.
