Following the successful restructuring of Ambiente’s Giving area – one of the most diversified areas of the show – there will again be two differently styled areas in 2020: Urban Gifts reflecting the trends of the future, and Gift Ideas featuring classic gifts, with a focus on regional artisans.
Items will range from personal and home accessories to jewellery, stationery, technical gadgets and office items.
“The Giving area covers a large number of different sectors, so it is vital to have a clear product policy,” explains Yvonne Engelmann, head of Living and Giving. “Moreover, it must have a broad base with a large number of target groups.”
Showcasing gifts for volume buyers will be Global Sourcing Giving, featuring exhibitors from around the world, with Global Sourcing continuing to be one of the most international sourcing halls at the show.
Visitors will also be able to find a wide range of ethical style gift products across all Giving halls.
Ambiente 2020 takes place from 7 to 11 February 2020. Visit www.ambiente.messefrankfurt.com
Top: Visitors browsing the stands at last year’s Giving area.
