Among the new launches at Harrogate Home & Gift this week is a new Elmer puppet range from The Puppet Company, which has taken its first foray into licensing, partnering with Andersen Press.
“We are delighted to have brought the most-loved Elmer character to life and to continue sharing the magic and power of puppets,” comments The Puppet Company’s co-founder and director and Sue Lockey. “As a former teacher I know first-hand the importance of sharing stories such as Elmer’s and celebrating each child’s individual character and differences. We hope to continue inspiring future generations by bringing this wonderful character to life.”
Adds Andersen Press’ Paul Black, PR and brand director: “Elmer is a symbol of inclusivity and friendship, and themes from David McKee’s books that have resonated with millions of children around the world. The team at The Puppet Company really understand this and share the same ethos and values, making the company the perfect licensing partner to bring Elmer to a new audience of children and adults alike. We can’t wait to see what adventures Elmer goes on.”
Products include the Elmer My First Puppet, which is suitable from birth, and a stand-alone Finger Puppet Elmer, encouraging speech and language development in young children.
Elmer remains one of the most iconic and widely read children’s books of all time, written and illustrated by David McKee. It has sold over 10m copies worldwide since it was first published by Andersen Press in 1989.
Home & Gift is taking place in the grounds of the DoubleTree by Hilton Harrogate, and in the Harrogate Convention Centre. The show closes today (Wednesday July 19) at 4pm.
Visit www.thepuppetcompany.com; www.homeandgift.co.uk
Top: The newly launched Elmer puppet range from The Puppet Company.
