This ad will be closed automatically in X seconds.

The RHS Returns To Brand Licensing Europe

After a five year lapse, the Royal Horticultural Society (RHS) will be returning to Brand Licensing Europe (BLE) confirming the Society’s strengths both as a licensing partner and as a brand.

Above: The RHS logo and strapline has been updated.
Above: The RHS logo and strapline has been updated.

“The return of the RHS to BLE could not be better timed,” enthuses RHS licensing manager Cathy Snow. “Our already strong offering to licensees is being further enhanced and we are looking to enter new categories and markets.”

Visitors to the RHS stand, B366,  will be able to see multiple design assets – including the first-ever RHS style guide for children’s products and new artwork – as well as the RHS Lindley Collections art. Among the main target categories will be toys, games, apparel and tools for young gardeners. With several licensees already expressing interest, the RHS is aiming to announce the first product partnerships at BLE.

Also on the way is a collection of botanical artwork, exclusive to the RHS which will only be available for licensees.  

The RHS licensing campaign has enjoyed enormous success in recent years. In addition to a strong gardening offering, categories also include china, homeware, soft furnishings, stationery, toiletries, fragrances, confectionery, scarves, dresses, bed linen, art pottery, gin, chocolate and picnicware.

In the gift sector, RHS licensees include Shruti (fashion accessories); Heathcote & Ivory (toiletries);Wax Lyrical (candles and reed diffusers); Churchill China (mugs),Ulster Weavers (kitchen textiles, trays, placemats, mugs, oven gloves and linen tea towels), and Burgon & Ball (gifts for gardeners).

Adds the Cathy Snow: “Where better to talk about new opportunities than in a brand-new setting? We therefore look forward to welcoming partners – and potential partners – to our stand at ExCeL from 1-3 October.”

 

Top: The Lindley Collection has made the RHS one of the most resource rich partners in heritage licensing.

MORE NEWS
Fenwick
 
They will be revealed to the public today, soundtracked by a bespoke rendition of the classic Christmas carol...
75
 
“Christmas 2025 is a much more lavish affair these days, with new American and European traditions added to the UK’s own”...
Look_out
 
“With qualified help and advice the licensing journey can prove to be a rewarding voyage for retailers - big or small”...
 
Home fragrance and wellbeing company CAHM has opened a shop at Sunny Bank Mills...
SwanMill_Gifted
 
David Byk adds the stationery and calendar company to Ling, GBCC and Penny Kennedy group...
Chancellor.
 
Gift retailers left reeling from triple blow of business rates doubling, employer National Insurance rising and the minimum wage increasing...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.