With the fifth Thinking Of You Week launching today (September 24-30), gift shops are still able to download the branded Thinking of You Week PoS material, posters and fliers from the Greeting Card Association’s website thinkingofyouweek.cards to enable them to display them in their windows and in store. The website’s free toolkit includes a banner, consumer handouts, an event poster, an email sign off and social media banner headers.
The idea behind Thinking of You Week is to create a wave of happiness and caring through sending greeting cards. “Feedback from retailers over the years is that, as a result of this great campaign, they have seen Thinking of You Week growing as a year-round caption,” comments Sharon Little, ceo of the Greeting Card Association.
“It’s a brilliant way for retailers to engage with customers new and old, and also provides a great opportunity to get involved in the community, perhaps by running a school competition, or working with a local charity or a hospital. There’s lots of scope here to raise the profile of sending cards.”
Top: This year’s Thinking Of You banner.
