At the recent International Housewares Show in Chicago (renamed The Inspired Home Show for 2020), Naomi Pollard, senior trend strategist at Trend Bible, highlighted six key shifts or themes that Trend Bible is watching closely in homes and interiors.
The following are her insights for the coming year:
1.Rethinking Disposability: “The fact that so many consumers are re-examining topics of waste and sustainability is both a huge challenge and opportunity for the industry. Quality and longevity can play a more important role in product selection. Reusable products are becoming more popular, and earth tones can convey eco-friendly messaging.”
2.A Healthy Home: “The quality of indoor air is an increasing concern around the world, as is the origin of materials used in consumer goods.”
3.A Hard-Working Home: “Our homes are being put to the test. More generations can now be found living in the same homes, with many people around the world living in smaller spaces. However, those who can take advantage of ‘open concept’ home design can end up being visually exposed to more clutter. An interesting fact is that a third of homeowners avoid the dining room table because it’s covered in clutter or reminds them of work.”
4.The Joy Of Clean And Tidy: “In many ways, cleaning has been elevated to an artform. Just look at the widespread appeal of organisational expert Marie Kondo and UK based cleaning sensation Mrs Hinch. With so much chaos in the world, having control over our home environments helps our feelings of well-being.”
5.The Inspired Consumer: Home is Fashionable: “Today’s consumers are much more aspirational than in the past. Marketing and advertising should therefore be about more than just a product. Instead, it should be about helping consumers live the lives they want to live.”
6.Deeper Connections, Sacred Spaces: “In a world of declining spirituality, a new breed of wellness gurus is emerging. They’re looking to things such as lunar yoga and horoscopes as a way of finding meaning in life. At home, that may mean creating spaces that allow them to get away from the noise and be contemplative.”
Summing up, Naomi stated: “The key is identifying and incorporating just a few that are relevant to your brand.”Her remarks were part of her session Global Home and Interior Trends for 2020.
Top: Some of the top emerging home trends for 2020.
