James Webster, owner of Josie’s Interiors on Coopers Street in Bideford – a finalist in The Greats Awards 2021 Best Lifestyle or Homewares Retailer of Gifts category – admitted that “I ugly cried!” when he heard that his shop had won the Best Interiors Store in Devon Muddy Stilettos Award last week.
“I’m so happy and grateful,” James told GiftsandHome.net. “It means so much to know our customers took the time to vote for Josies Interiors. I have actually won every year since 2017 with the exception of 2020, when the Muddy Stilettos were cancelled due to Covid. I have worked seven days a week for the past six years, building up Josies from working all by myself to now having a team of 14 incredible people around me. Knowing I have built this up from nothing, off my own back, and that people love it is incredibly humbling and makes it all worthwhile!”
More exciting new is that on July 23, James opened a new Josie’s outlet concept store in Affinity Devon Outlet Shopping Centre, offering exclusive interiors at up to 60% off RRP. “It has been a huge success,” he confirmed.
“I hold our end of season collections there, as well as exclusive pieces from my suppliers offered at up to 60% off RRP. This means I am able to offer different products to my main store and keep stock turning over for the flagship store on Cooper Street.”
Top: Josie’s Interiors has won a Muddy Stilettos Award for being the Best Interiors Store in Devon.