The trend for authentic, heritage design – as seen at Hampton Court Palace, the home of Henry VIII – has become a source of inspiration for a number of Historic Royal Palaces’ licensees.
Royal warrant holders Halcyon Days launched an Aragon fine bone china range earlier this year, achieving strong listings with retailers including Fortnum & Mason and Harrods.
The design was inspired by both the Tudor chimneys at Hampton Court Palace and the Chimney Weave furnishing fabric designed by fellow licensee GP&J Baker.
“Halcyon Days has enjoyed a long association with Historic Royal Palaces,” comments Pamela Harper, chairman and ceo of Halcyon Days, “where craftsmanship and art are key to the design process. The Aragon collection is a major success and is destined to become a classic.”
Meanwhile, Clogau Gold’s Tudor Court range – inspired by the quatrefoil design in Anne Boleyn’s gateway at Hampton Court Palace – has also seen huge success, selling over 12,000 pieces of jewellery since its launch.
The range currently includes seven designs, with a further eight designs in development, including a new product category for Historic Royal Palaces – ladies and gentlemen’s watches.
“I’m delighted with the success of the Tudor Court collection,” said Sonia Menezes, head of brand development at Clogau Gold. “The story behind the design is a huge selling point. The fascination for the Tudor dynasty is as strong as it has ever been, with historical architecture, gem stones and colours associated with the Tudor court, providing an abundance of inspiration.”
Emma Saunders, head of retail business development at Historic Royal Palaces, added: These collections beautifully reflect how our licensees are inspired by the past to create successful and commercial product for today.”
Top: Hampton Court Palace.
