This ad will be closed automatically in X seconds.

V&A Goes Into Licensed Food & Beverage Gifting

The V&A, which has always had a strong presence in the licensing industry, will be among the exhibitors at Brand Licensing Europe (BLE) taking place at Olympia from October 9-11.

This year has seen the V&A launch more licensing collections than ever, driving innovative product ideas in the market place and building global brand awareness with high profile collaborations.

In line with BLE’s theme of food and beverage, the V& A has made it’s first foray into food and beverage gifting with a line of luxury confectionery and beverages packaged in Arts and Crafts patterns, created by Fells exclusively for John Lewis & Partners.

Other recent collaborations include Royal florist Philippa Craddock, who has worked with the V&A to transform floral designs into faux stems, drawing on original botanical paintings and drawings.

Long standing V&A licensees include Creative Tops which has launched two diverse tabletop ranges: the Cole collection and the Edward Lear Nonsense Alphabet.

Above: A cup from Creative Tops’ Edward Lear Nonsense Alphabet.
Above: A cup from Creative Tops’ Edward Lear Nonsense Alphabet.

A highlight for the V&A’s licensing programme in 2018 was winning an award at the Brand & Lifestyle Licensing Awards, held in September, organised by Max Publishing, where the company won the Best Licensed Heritage or Institution Brand category.

Register for BLE at https://bit.ly/2yI6GgN

 

Top: The V&A’s licensed Fells luxury confectionery and beverages collection for John Lewis & Partners.

MORE NEWS
Chancellor.
 
A letter, organised by the British Retail Consortium (BRC) this week, highlighted closures, job losses and price increases...
Pure_SF
 
The Pure brand will sit alongside Moda to create Moda x Pure, with the move aiming to strengthen Spring Fair's position as a destination for the fashion sector...
Retail
 
The legislation comes into force on 2 December, with the Association urging independents to engage with their local authorities...
SourceNewsletter
 
The newsletter will deliver the latest insights, trends and innovations from the world of sourcing, sustainability and retail straight to inboxes....
Temple of Incense
 
“Lighting incense comes with added ritualistic appeal for meditation, yoga, or just simply ‘chilling out’”...
Brocante-Gracie
 
To date, Brocante has raised over £4,000 for 18 year old Gracie Mae who has a brain tumour, with co-owners Kieron Cockley and David Lorimer also setting up a Go Fund Me page...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.