This ad will be closed automatically in X seconds.

V&A Goes Into Licensed Food & Beverage Gifting

The V&A, which has always had a strong presence in the licensing industry, will be among the exhibitors at Brand Licensing Europe (BLE) taking place at Olympia from October 9-11.

This year has seen the V&A launch more licensing collections than ever, driving innovative product ideas in the market place and building global brand awareness with high profile collaborations.

In line with BLE’s theme of food and beverage, the V& A has made it’s first foray into food and beverage gifting with a line of luxury confectionery and beverages packaged in Arts and Crafts patterns, created by Fells exclusively for John Lewis & Partners.

Other recent collaborations include Royal florist Philippa Craddock, who has worked with the V&A to transform floral designs into faux stems, drawing on original botanical paintings and drawings.

Long standing V&A licensees include Creative Tops which has launched two diverse tabletop ranges: the Cole collection and the Edward Lear Nonsense Alphabet.

Above: A cup from Creative Tops’ Edward Lear Nonsense Alphabet.
Above: A cup from Creative Tops’ Edward Lear Nonsense Alphabet.

A highlight for the V&A’s licensing programme in 2018 was winning an award at the Brand & Lifestyle Licensing Awards, held in September, organised by Max Publishing, where the company won the Best Licensed Heritage or Institution Brand category.

Register for BLE at https://bit.ly/2yI6GgN

 

Top: The V&A’s licensed Fells luxury confectionery and beverages collection for John Lewis & Partners.

MORE NEWS
HomeGift
 
Visitor registration is open now...
KateWinch_GiftAwards
 
Candlelight’s head of sales, Kate Winch, says that the company, “sponsors The Greats each year because we truly value the independent retailers who are the backbone of our industry”...
Amore.
 
Co-owner Pete Whiteman looks backwards and forwards over the past decade...
Dunelm
 
“We remain very mindful of the wider backdrop and the impact of increased uncertainty on customer sentiment”...
Shoplifter
 
The vast majority of incidents occurred during opening hours, with thefts ranging from opportunistic to organised...
GA_SF
 
The Gift Awards are a reminder of what makes this industry so special, says Soraya Gadelrab, event director of Spring & Autumn Fair, who tells GiftsandHome.net why Spring Fair and Autumn Fair are once again supporting the Awards as headline sponsors...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.