American brand Village Candle has confirmed a brand re-launch in the UK market, demonstrating the company’s commitment to not only being among the leading manufacturers of quality home fragrance products, but also taking responsibility for building the Village Candle brand through direct partnerships with valued buyers and stockists.
“We listened to our customers who wanted a closer relationship with our brand and I realised a direct model was the only way we can deliver what they asked for,” explained Paul Aldrich, founder and ceo of Village Candle
The UK market will be a priority for Village Candle in 2019, with the brand re-launch bringing a fresh look, a new UK based team and local distribution, focusing on the importance of building local relationships and partnerships with retailers.
The company emphasised that offering a faster time to market, and a direct relationship, will allow Village to build long-standing partnerships and to be proactive, while responding better to retailer and market needs.
“Village is committed to bringing the best quality and service to our consumers here in the UK,” continued Paul. “We would like to thank Xystos for their support over the past year, and their continued support throughout this transitional period. We are very excited about what the future holds and look forward to working with all our current and future customers, and the opportunity to meet up with them in Hall 5, stand D40-E41, at Spring Fair in February.”
Top: Village Candle’s English Flower Shop.
