This ad will be closed automatically in X seconds.

Wax Lyrical Launches Wrendale’s Debut Home Fragrance Collection

Two British companies, Wrendale Designs and Wax Lyrical, have partnered to bring out a debut 15 piece licensed home fragrance collection, featuring classically British animal illustrations on ceramic scented candle jars and reed diffusers. A Christmas extension will follow later in the year.

“I’m a huge fan of home fragrance, and have always bought from Wax Lyrical, so this was a natural fit for us,” explained Wrendale Designs’ founder and creative supremo Hannah Dale.

Continued Hannah: “In creating this range, it was really important that the fragrance had a fundamental connection with the artwork. Together with Wax Lyrical, we’ve created three fragrances which are reminiscent of Hedgerow, Meadow and Woodland.”

Above: Wrendale Designs’ Hannah Dale at work in her studio.
Above: Wrendale Designs’ Hannah Dale at work in her studio.

Wax Lyrical’s product development manager, Rachel Holmes, enthused: “Wrendale has been a joy to fragrance. Hannah’s stunning illustrations bring inspiration in abundance and we’re excited to see the reaction from the legions of Wrendale fans.”

She added: “This was a great opportunity for us to introduce reusable pieces to the collection. More and more people are seeking accessories for their home which have longevity, and Wrendale Designs are such collectables that this a relevant message for the brand. From trinkets to egg cups, each piece in the collection can have other uses in the home once the fragrance has come to an end.”

Based in Cumbria, Wax Lyrical, which is currently celebrating its 40th anniversary, is part of the Portmeirion Group.

 

Top: A debut Wrendale Designs home fragrance collection has been launched by Wax Lyrical.

MORE NEWS
Fenwick
 
They will be revealed to the public today, soundtracked by a bespoke rendition of the classic Christmas carol...
75
 
“Christmas 2025 is a much more lavish affair these days, with new American and European traditions added to the UK’s own”...
Look_out
 
“With qualified help and advice the licensing journey can prove to be a rewarding voyage for retailers - big or small”...
 
Home fragrance and wellbeing company CAHM has opened a shop at Sunny Bank Mills...
SwanMill_Gifted
 
David Byk adds the stationery and calendar company to Ling, GBCC and Penny Kennedy group...
Chancellor.
 
Gift retailers left reeling from triple blow of business rates doubling, employer National Insurance rising and the minimum wage increasing...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.