Over the past few years, Christmas decorations have become increasingly important for independent gift shops as shoppers strive to find that something different. Some of the leading names in the industry tell GiftsandHome.net what the top trends are this Christmas.
“While we will always have our bread and butter themes, such as a winter/frosted setting and a traditional Christmas look, this season is very much about an enchanting, fairytale, dreamy look, with elements of romanticism and pastels the biggest trend,” says Stefan Koldeweji, sales UK and Ireland for Kaemingk.
At Premier Decorations, the company is offering six to eight different themes with each one presenting fashion-led colour schemes and co-ordinating products.“So far, a best-seller for 2018 has been Champagne Rose, which includes a range of products inspired by femininity and a touch of glamour, with rose gold and a hint of pale pink combined with white, clear gold and silver,” confirms Premier Decorations’ managing director John Athwal OBE.
Gisela Graham’s sales director Piers Croke points out that what we all love about Christmas is that it’s traditional. “We want it to be much the same as last year,” says Piers. “Therefore, unsurprisingly, the popular colours and themes in Christmas decorations for 2018 are much the same as last year, with red and gold, as ever, the top colours.”
At Transomnia, director Rod O’Mahony concurs that it’s hard to get away from the traditional gold, silver and red colour schemes. “These core colours are the ‘must haves’ in any retailers’ ranges. This year we’re also seeing a lot of natural wood finishes with gold and silver accents,” adds Rod.
Joe Davies’ buyer Mary Richards highlights the Frosty/Scandi theme. “It’s made up of cool tones of icy blue and sage green, combined with clean, crisp white, and is trending heavily for Christmas 2018.”
As Sue Grant, marketing manager at Widdop and Co says: “Although traditional Christmas colours themes, such as red, green, gold and silver are perennial favourites, with little change from year to year, every trend needs a seasonal update. “Light up, musical and moving decorative lines give traditional products a new lease of life.”
Top: Messe Frankfurt’s Christmasworld, held earlier this year, revealed the key Christmas trends for 2018, with femininity a key look.
