Among the new product ranges on the Widdop & Co stand at Spring Fair (hall 4, stands 4L01, 4K16, 4J12, 4K11, 4K18, 4K10-L11, 4L10, 4J04), are Softies, developed by the company’s ceo Stephen Illingworth, a collection of plush cuddly toys and gifts ranging from teddies to turtles.
“The names of these cuddly companions, like Talia and Hudson, were lovingly chosen thanks to our team’s children and my own family,” explains Stephen. “It’s a celebration of the creativity and innocence that kids bring into our lives.”
Adds managing director Dan Illingworth: “As a family business, we’ve always been about creating products that capture connection and warmth, with the Softies range embodying that spirit. These toys are designed to be cherished companions for years to come.”
Featuring a wide variety of timeless character designs and cuddly animals, Softies caters to a broad customer base, from children to adults seeking comfort in plush toys and gifts – a trend gaining momentum in today’s market.
The collection taps into the growing demand for collectable characters, offering a playful, comforting range that resonates with all ages, with the cuddly toys made from soft-touch, high-quality fabrics that are safe for all ages.
Each character is presented in a gift box designed to resemble a house, featuring white detailing and branded elements that enhance the gift-giving experience.
According to market research from Statista, revenue in the UK dolls and stuffed toys market is projected to reach £880 million in 2025, with an annual growth rate of 4.09% expected from 2025 to 2029.
The Softies collection is available for trade customers to order from www.widdop.co.uk/shop-by-brand/softies.
Top: New from Widdop & Co is a collection of Softies plush cuddly toys and gifts ranging from teddies to turtles.
