Following on from the presentation of a Queen’s Award for Enterprise: International Trade at their Bath HQ last week,Wild & Wolf has launched the company’s first direct-to-consumer (D2C) website: https://store.wildandwolf.co.uk/
The platform will allow Wild & Wolf to engage directly with consumers for the first time, and to gain valuable insight into customer behavior and customer needs. Products on the site will be sold at RRP and orders will be fulfilled from Wild & Wolf’s new, larger warehouse based in Salisbury.
“E-commerce is one of the fastest growing sales platforms in Wild & Wolf’s global business,” confirmed a company spokesman. “The rise of D2C brands over the past few years marks the seismic shift in the way products are being sold to consumers. With the launch of our own D2C platform, we aim to leverage the growth opportunities within e-commerce and provide Wild & Wolf with another channel for driving both sales and a direct connection with our consumers.”
The new website is Wild & Wolf’s first foray into a commercial route straight to end consumers, with the company highlighting that the platform will help to raise brand awareness across digital channels, both for Wild & Wolf and for its popular in house brands which include Gentlemen’s Hardware, Ridley’s Games, Yes Studio and Petit Collage. In addition, the site will also be offering several lines from Wild & Wolf’s licensed gifting ranges for Ted Baker and Orla Kiely.
The company says that the Shopify site provides a convenient shopping solution for those looking for gifts for all occasions, enabling the user to shop by brand, by product type, by gift recipient or by price.
Top: The About Us page on Wild & Wolf’s brand new new D2C website.
